In support of Breast Cancer Awareness month, American Airlines raised more than $1 million for the Susan G. Komen® Young Investigators Grant Program, which funds critical research that’s making advances against metastatic and triple negative breast cancer, aggressive forms of the disease.
Throughout October, you may have noticed American’s Be Pink campaign — an initiative to raise awareness and funding in the fight against breast cancer.
Did you see the employee survivors prominently featured in American Way magazine and on flight and gate information display screens at airports around the world? How about all of the employees across the system who “pinked out,” donning pink shirts, ties, scarfs and socks to show their support? Twenty-five percent of the proceeds for every American Airlines branded pink item sold this year was donated to Komen.
Customers got involved in flight by drinking complimentary DASANI® Sparkling Raspberry Lemonade and purchasing Project 7 Gummies — that company that will be making a $50,000 donation to Komen thanks to the generosity of our customers. Thanks to Gogo for allowing passengers to donate to the cause and access aa.com/bepink Opens external site in a new window and komen.org Opens external site in a new window throughout the month of October free of charge.
AAdvantage® customers had through Oct. 31 to receive double the miles (20) for every $1 donated to Susan G. Komen with a minimum donation of $25. Throughout the year, AAdvantage members can earn 10 AAdvantage miles for every dollar donated to Komen through American’s Miles for the Cure program.
In early October, American hosted the 22nd annual American Airlines Celebrity Golf and Tennis Tournament in Carlsbad, California. The event brought together 16 American Airlines employee breast cancer survivors/co-survivors and more than 400 golf and tennis enthusiasts for a star-studded weekend raising funds to further breast cancer research.
American became the first corporate partner of Susan G. Komen 33 years ago in 1983. Since that time, together with our customers, we have helped raise more than $34 million.
Donating to breast cancer research is a yearlong endeavor. You can donate to Miles for the Cure today and help continue the fight to cure breast cancer.
AAdvantage members can earn 10 AAdvantage miles for every dollar donated to Susan G. Komen® through American’s Miles for the Cure program, which raises funds to support breast cancer research.
Donate now. Opens external site in a new window